The 29th release of the SIHH (Salon International de la Haute Horlogerie) will before long be opening its entryways up for certain 35 brands outfitting to divulge their most recent models. The Geneva-based occasion, which runs between January 14 to 17, is one of the two significant watch shows of the year – along with Baselworld. Similarly as the synchronization of the schedule of the two occasions has been reported , MONOCHROME talks with Fabienne Lupo, Chairwoman & Managing Director of the Fondation de la Haute Horlogerie (FHH) about what’s happening for SIHH and FHH.
The talk had been around for quite a while, and many were expecting this, it is currently official, the SIHH and Baselworld will facilitate their dates as of 2020.
It is a significant declaration and brilliant news for the business. This is a reasonable and normal choice that arose of conversations with Baselworld. Our two occasions are complementary, this move is in light of a legitimate concern for all.
It implies that experts of the watch business, press and customers won’t need to head out twice to Switzerland in a brief timeframe. The schedules have been synchronized until 2024. We examined the expected dates and late April, early May has been perceived as the most ideal alternative. There is the Motor show in Geneva in March and January was impractical in Basel all things considered. Lastly, we are returning to what we had before 2009 when Baselworld and SIHH were synchronized.
After an effective 2018 release, what are the oddities we can expect at SIHH 2019? What are the principle changes?
The SIHH 2019 will be a consolidated organization. It will be 4-day long rather than 5, yet with broadened hours. We will commence with a VIP introduction on Sunday night, a sneak see for chosen customers welcomed by the showing Maisons.
We welcome another Maison, Bovet. Bovet used to display at SIHH and the brand is currently back. We are pleased in light of the fact that this is a magnificent brand, laureate of the Aiguille d’Or at the Grand Prix de l’Horlogerie de Genève . With everything taken into account, there will be 35 showing brands much the same as last year.
What is and has been our fundamental concentration for as long as couple of years is to reshape SIHH in the current setting. SIHH is not, at this point simply a BtoB occasion, it has become a communication stage, a spot for meeting and sharing for experts yet in addition for end customers.
The show will be available to people in general on Thursday from 3 pm to 10 pm, thus with a late evening opening. There will be an expanded spotlight on SIHH Live that appeared a year ago. The aspiration is to make and convey content, offering the chance to brands to come and discuss their oddities, to sort out featured discussions with significant declarations for their community. Our Auditorium is constructed much the same as a TV studio, taking into account live streaming. The thought is to converse with individuals going to SIHH yet additionally to contact individuals far past. We will likewise include various master converses with points according to the universe of watches, for example, the circulation, informal organizations, the recent college grads or China.
Again, the thought is to contact individuals past SIHH, to draw in with watch fans, bring them content and help them further find and better comprehend Haute Horlogerie. This is actually a significant move, we are not, at this point just BtoB (which stays significant), and we target arriving at a way bigger audience.
The most recent curiosity for SIHH is the thing that we have named the “SIHH Lab” where we will grandstand computerized and innovative activities of displaying brands. This will be the chance to discuss watches in an alternate manner. A watch reasonable today can not, at this point simply be stalls one close to one another with watches in presentation windows. We need to bring something different and this is how we have been doing a couple of years now.
What is the VIP debut on Sunday?
It will be a debut for chosen customers welcomed by the displaying Maisons. It will offer a sneak see for their best customers. There they will find the most recent curiosities and the actual show before it is formally opened.
The news that Audemars Piguet and Richard Mille pull out of SIHH was a shock…
Well, we realized that they were addressing themselves on their participation, so that was not actually an astonishment. This choice was taken in intelligibility with their methodology to cut multi-brand retailers, as they may in any case consider SIHH to be a BtoB occasion just, when, as said previously, we are obviously bringing SIHH past this – more subtleties here .
Does this open the entryway for new exhibitors?
Yes, obviously. Nature severely dislikes a vacuum. As brands leave the show, new ones are possibility to join SIHH. It is too soon however to report anything.
Beyond Geneva, what are the designs to trade SIHH?
Today, the SIHH in Geneva is an overall occasion with this BtoB and BtoC measurement. The thought is to have a presence in various business sectors, with an organization that can’t be equivalent to in Switzerland. It should be diverse with the plan to energize and uphold retail. We need to discover places in intriguing urban areas on various continents.
With Watches and Wonders, we have a neighborhood watch week idea. In 2018, for the principal year, we coordinated Watches and Wonders in Miami, at the Design District. It has been an incredible accomplishment with more than 20,000 guests in 4 days. We had about 20 brands in 2018 and for 2019 we’ll have 30.
Brands are available with livelinesss in their stores so they don’t have to assemble a stall. They present new manifestations, one of a kind pieces, exceptional releases, watches from their exhibition hall or grandstand their savoir-faire. As the coordinator, the FHH brings a common social measurement: meetings, watchmaking commencement workshops, topical displays, exercises for kids… We are likewise teaming up with two other significant Miami occasions, the Yacht Show and the Miami (Classic Car) Concours. This is a ‘Extravagance week’ in Miami with these four days in February.
We are hoping to sort out something comparable in Asia. Where? It has not been chosen yet.
Beyond SIHH, what are the missions of the FHH?
The mission of FHH is to advance the qualities, the way of life and the savoir-faire of Haute Horlogerie worldwide and at last to make watchmaking more attractive. We do as such through data and training.
Information can be imparted to shows, meetings, our site, our online magazine or the work we are doing with schools. There is likewise this significant venture we have named HH Trends. With it, the FHH acts like a pattern department, giving a knowledge into the significant patterns we have distinguished, to help and guide end buyers. The thought is to give data and direction to all individuals inspired by Haute Horlogerie.
The second mission is preparing. We have made the FHH Academy, a school to prepare and affirm sales reps from multi-brand retailers or brand shops. Today, we have prepared near 15,000 people around the world, we have other 50 customers with whom we work. Almost 4,000 individuals have been certified.
Last, we have dispatched an application called Watch Live. This e-learning apparatus permits deals partners to prepare while at work and follow watch news. They can get familiar with an assortment of themes in an energetic manner with remunerations and motivating forces, through 3 functionalities: learn, play and follow. It is operational for the 8 watchmaking Maisons of Richemont yet these will be joined by a few other FHH-part marks. With a solitary application, deals partners can approach all the preparation materials of the relative multitude of brands retailed in their place of sale.
More subtleties at www.sihh.org and www.hautehorlogerie.org .