In these times of uncertainty, spryness is key for any business, and the watch business is no exception. As the lockdown hits physical stores, yet in addition as an evolution for the years to come, H. Moser & Cie. watches are presently available online on the brand’s own e-store, offering a wide selection of models. To commence this new stage, the independent watchmaker is launching three new and desirable Vantablack® editions of some of their best models.
The new online service is designed, as “an freedom to permit watch enthusiasts anywhere on the planet to acquire a Moser timepiece, whenever of the day or night“. Although the project was likely in preparation for some time, this is a very timely launch with the current lockdown as numerous physical stores are closed around the planet. Actually, the COVID-19 emergency will be an impetus for change in the business. Digitalization has become an immediate contingency. More than ever, the time has come to redeploy sales efforts to new channels. It has become a matter of operational efficiency and giving an engaging experience to online shoppers will be key.
On this event, H. Moser & Cie. is launching three cool Vantablack® editions. This isn’t the first time that the brand introduces watches with these dials, we’ve seen them already with the Perpetual Moon Concept or the Tourbillon Concept . These three new editions are based on existing watches, which feature interestingly Vantablack® dials alongside black hands for a completely black dial and display. In pure Moser moderate fashion, the dials feature neither logo nor indices. The Venturer Vantablack® with Black Hands is available in 39mm with a 18k white gold case and in 43mm with a stainless steel case. The Endeavor Tourbillon Vantablack® Black Hands even goes a step further towards an all-black look thanks to a DLC-coated steel stainless case.
Vantablack® is the blackest fake material ever produced. It is made of carbon nanotubes, aligned vertically alongside each other. This exceptional structure ingests 99.965% of the light to create a nearly absolute black. The look is dazzling with a “black hole” effect and a velvet-like surface.
Interestingly, this whole black-on-black concept started as an April fools joke in 2019, when H. Moser & Cie. posted edited pictures of black dial watches with “invisible” black hands, via online media. As the brand received numerous requests for the watches, they ended up taking it seriously.
These three watches are available starting today on H. Moser & Cie.’s new e-commerce website , with a broader selection of other new watches – Endeavor Perpetual, Pioneer, Swiss Alp or Heritage – and furthermore certified pre-owned watches. For more details, visit www.h-moser.com .