LVMH Brands Bvlgari, Hublot, TAG Heuer & Zenith all Leave Baselworld

After the “bomb” that was dropped by Rolex, Tudor, Patek Philippe, Chopard and Chanel recently, concerning their choice to leave Baselworld , there could be not, at this point any uncertainty about the (low) importance of Baselworld for significant brands. Hence, we have recently been informed that every one of the four LVMH Brands, those from the watch Division – Hublot, TAG Heuer and Zenith – just as the House of Bvlgari, have taken the choice to leave Baselworld “in request to save their picture and their relations with their customers too with the media“.

As of today, the majority of the top-level brands that were taking an interest in Baselworld are gone – LVMH, Swatch Group , Seiko, Citizen, Breitling , Rolex and sister-brand Tudor, Patek Phillipe, Chopard, Chanel and Gucci (that likewise declared its takeoff as of late). Practically the whole Hall 1.0 of the Basel reasonable has lost its exhibitors.

As for LVMH brands Bvlgari, Hublot, TAG Heuer & Zenith, the Group legitimizes its choice by the way that this week’s past withdrawals have “weakened portrayal of the Swiss watch industry and thus unavoidably lower participation” and, all things considered, there are no reasons any longer for these brands to partake in Baselworld. In the joint official statement sent by the four brands, it is shown that the Maisons are leaving “in request to join the other leader brands of the Swiss watch industry in Geneva from 2021 onwards“. Will LVMH show close by Rolex and Patek in Palexpo or independently in Geneva’s downtown area? This isn’t characterized at this point and the brands are currently “examining different potential occasion designs relating to the need to introduce their essential headings and new products“.

On this particular subject, Stéphane Bianchi, CEO of the LVMH Watchmaking Division shows that “with this as a main priority, we will do our most extreme to be available close by the other lofty Maisons that will accumulate in Geneva in April 2021“. Furthermore, Jean-Christophe Babin, CEO Bvlgari Group, likewise says that “grouping the whole Swiss watch industry in a solitary area, Geneva (…) and around a solitary date, is a significant chance to finally restore an area that generally very numerous divisions and disparate interests have debilitated compared to the remainder of the extravagance sector“.

In a last assertion, Mr Babin clarifies that his image is “looking forward to going to Geneva in April 2021, despite the fact that we actually need to characterize the particulars of our support, which we will determine in the coming weeks,” leaving no uncertainty about the presence of the LVMH brands in Geneva, April 2021. This affirms that the new focus of gravity of the watchmaking business has moved from Basel to Geneva.


Here’s a perspective on the Hall 1.0 of Baselworld, refreshed with brands out (in red) and those that haven’t yet declared their situation (in green).