Raynald Aeschlimann joined Omega in 1996. Checking the exhibition measurements of the company, his part as CEO and President of Omega since 2016 has met with noteworthy success. During the Omega Masters held in Crans-Montana, we had the option to visit with him about the outlook for the brand and find the new Seamaster Aqua Terra Ultra-Light .
Raynald, thank you for having us here in Crans-Montana. Would you be able to inform us concerning the brand’s performance?
As you know, we are in the year and don’t actually discuss our figures, however Omega is indeed performing on an excellent base and the base is now high. Omega has a staggering heritage and I think the accomplishment of the 50th commemoration of the moon landing was another achievement, showing that the Speedmaster is one of these extraordinary Omega assortments, a genuine symbol of the watch business. The achievement that we have had with the Speedmaster, this commemoration, not just with the Speedy Tuesday community, is vital. We are commending a 50th commemoration however it is a cutting edge watch that we are celebrating. Starting there of view, for our picture, this is a phenomenal year. And now, we are anticipating James Bond and the Olympics. The development of the brand is dynamic and coherent.
On the assembling side, the brand has gone through an amazing development…
Once once more, we are notable for putting resources into the nature of our watches. Consumer loyalty is a main concern. To purchase an Omega is a decision. Omega stands for the greatest and exactness. Our greatest achievement is the pride of our clients. That is the reason our devotion to item quality is fundamental, with the Master Chronometer affirmation for every mechanical watch, with our 5-year guarantee. This is accomplished gratitude to our assembling, our item improvement yet in addition to the help of the entire gathering for all components of our watches.
With the Master Chronometer accreditation, the quality control is directed freely from our brand and that implies a lot.
Omega introduced the Seamaster Planet Ocean Ultra Deep Professional half a month prior and today, agreeing with the Omega Masters, the 55g Seamaster Aqua Terra Ultra Light. Would you be able to educate us concerning these most recent ‘extraordinary’ developments?
It was a marvelous venture to make this watch with Victor Vescovo and his group, going to the absolute bottom on the planet, with such rigid conditions and under such a lot of pressing factor. It is one of the highlights of our set of experiences. We are continually attempting to make mechanical achievements. To arrive at our demanding standards for the entirety of our Seamasters, you need these sorts of undertakings to push the boundaries.
Ultra Light is a similar interaction. We needed competitors, golf players to have an embellishment for playing. An unfathomable extravagance frill they could use in the most demanding circumstances. These bleeding edge specialized improvements advantage the entirety of our items. This is an exceptionally strong base for the Seamaster in the future.
It has been an incredible celebratory year with the 50th commemoration of the Moon landing and now James Bond and the 2020 Olympics…
Omega is an engaged, consistent and sound brand. James Bond is our DNA however much the Seamaster has consistently been a watch for ‘limits’. The Olympic Games are additionally important for our DNA. Indeed, we’ll have the option to feature the various viewpoints and the qualities of the brand. This is truly unique.
Distribution assumes a vital part in the watch business. How does Omega deal with its distribution?
There has been a great deal of intelligence in the course of recent long stretches of zeroing in on the best accomplices: the ones who know our brand and have faith in our brand. We have decreased more than 5,000 purposes of deals. We additionally opened diversified stores and corners. Today we have 155 shops on the planet. Each and every landmass has Omega Boutiques and these are performing incredibly well. Individuals love to encounter the soul when getting one of our watches. They need the full help and the full insight. That is the reason these columns are very important.
And for as far back as two years, in the USA and in the UK we have internet business. It is just about as significant as our own stores. Internet business is being created as an extra method of allowing clients the chance to purchase our watches. We are taking a gander at numerous different chances yet it must be connected to an unmistakable procedure, country by country. Until further notice, we are very well as we are and we’ll make choices stride by step.
What is your interpretation of Certified Pre-Owned?
We have been pioneers in vintage watches; ten years prior, we opened our first store with perhaps the greatest name in vintage watches, Somlo. Confirmed Pre-Owned is a particular method to manage vintage watches, yet our emphasis is on commending, supporting and offering the best assistance to individuals who purchase vintage watches, watches more established than 25 years.
There is such a lot of pride in having a vintage Omega watch on the wrist, it is pretty much as significant as having the freshest one. I’m extremely happy that individuals are investigating vintage observes more and more.
What are the principle challenges for the brand?
We have a great deal of difficulties. The first isn’t to become a presumptuous brand, being excessively self-assured. We need to challenge ourselves. Our fundamental center is giving the awesome, spearheading soul. We need to keep on causing individuals to feel Omega is a motivating brand. With every one of our specialties, fabricating, item advancement, showcasing, administration and circulation. This is the test we need to confront. The spearheading soul we exhibited with Speedy Tuesday, with the unbelievable watches we have created for Victor Vescovo. This is just trustworthy on the off chance that you have the soul of getting to the following level. My group and I are exceptionally included. That is the reason we have staff who are faithful. They keep on putting stock in the need to make and push boundaries.
More subtleties on www.omegawatches.com .