Prospering In The Pandemic – 5 Brands That Made It Through The COVID-19 Outbreak

2020 will be recognized as a horrendous year… yet additionally a defining moment. The COVID-19 pandemic has upset basically all parts of human life. Taking everything into account, it has been seriously hit by the clean emergency. Swiss watch exports have seen a decline of 23.5% over the 11 first months of 2020. The pandemic is additionally an impetus for fantastic changes for the watch business. Many will describe it as the steepest expectation to learn and adapt of their professional lives. With brands under strain to make their plan of action fit the occasions, the pandemic has intensified the need to oversee change, to rapidly decide and act, and to be agile.

Some marks basically appear to be insusceptible to emergency and the business is getting increasingly more spellbound. Brands like Rolex, Patek Philippe, or Audemars Piguet actually have large numbers of their watches on long holding up records. Some ‘established’ independent brands, for example, F.P. Journe or MB&F, actually see their items in high demand. Tragically, a few brands will not endure the emergency. However, there will in any case be space for spry, inventive brands and independent watchmakers to develop manageable and profitable niches. While we have seen numerous brands in a real sense incapacitated by the circumstance, the pioneering soul often paid-off… Fortune favors the bold! Here are 5 independent brands that made it through the COVID-19 pandemic.


Czapek was launched in 2011, restoring the name of a celebrated Czech-conceived Geneva-based watchmaker. This renaissance was orchestrated through a value crowdfunding effort, an uncommon case in high-end watchmaking. From that point forward, the brand has introduced some beautiful fascinating watches and decided to enter the incorporated games watch classification in 2020, together with the launch of their first in-house type. Not a little challenge. Despite seemingly insurmountable opposition, the brand introduced the Antarctique Terre Adélie right in the center of the first lockdown, with a 100-piece restricted version accessible on subscription. The debut release sold out within about fourteen days. Even better, Czapek presented in December the Antarctique Passage de Drake version , and this 40-piece restricted release sold out in only a couple hours.

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If the brand has a rich history and has since quite a while ago achieved clique status among prepared jump watch gatherers, Doxa is as yet regarded as a niche brand by a standard crowd. However, Doxa has been acquiring force in the course of recent months with various fascinating deliveries. In 2020, the super-cool SUB 300 Carbon Aqua Lung Sharkhunter was gotten with extraordinary enthusiasm. The brand’s assortment was likewise enriched with fairly-evaluated plunge watches such as the colorful SUB 300 assortment or the SUB 200 C-Graph chronograph .

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Fortis is known for manufacturing tough, functional watches with a forte for pilot and cosmonaut watches. A few months prior, the company was procured by Jupp Philipp with the idea to focus on device watches, and he and his group radically redefined their execution. The first manifestations were introduced this mid year, with a persuading new Flieger assortment – including the F-43 Bi-Compax , F41, and F39 programmed , lastly the F-43 Triple GMT with a Kenissi development. The gathering was positive and from that point forward, deals are on the ascent too.

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Louis Erard

Louis Erard works in a challenging section known as “accessible luxury”. Alain Spinedi, with the help of Manuel Emch, uncovered another face for Louis Erard, specifically by completely redoing the assortments, modernizing its center items in a fascinating way, for example, its Excellence controller . The new brand’s collaboration pieces with Alain Silberstein or  Vianney Halter  both sold out rapidly. What’s more, the best is that the brand acquired fame among a crowd of people that presumably never heard about it before.

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H. Moser & Cie.

Besides the first rate execution of its watches, this high-end independent brand has hung out in the business, for the most part due to the problematic activities and inventive outlook of its young CEO Edouard Meylan. Despite the challenging climate, H. Moser & Cie. detailed twofold digit growth for 2020. The brand has met extraordinary accomplishment with the presentation of their first games watch with a coordinated arm band, the Streamliner. The debut chronograph restricted release  sold out fast and the Center Second three-hander is just accessible on a long holding up rundown. Last, the cool and limited  co-manifestations with MB&F were extremely generally welcomed too… and are sold out too.

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