2020 will be recognized as a horrible year… yet in addition a defining moment. The COVID-19 pandemic has disturbed essentially all parts of human life. Taking everything into account, it has been seriously hit by the sterile emergency. Swiss watch exports have seen a decline of 23.5% over the 11 first months of 2020. The pandemic is likewise an impetus for great changes for the watch business. Many will describe it as the steepest expectation to learn and adapt of their professional lives. With brands under strain to make their plan of action fit the occasions, the pandemic has intensified the need to oversee change, to rapidly decide and act, and to be agile.
Some marks just appear to be invulnerable to emergency and the business is getting increasingly more energized. Brands like Rolex, Patek Philippe, or Audemars Piguet actually have large numbers of their watches on long holding up records. Some ‘established’ independent brands, for example, F.P. Journe or MB&F, actually see their items in high demand. Tragically, a few brands will not endure the emergency. However, there will in any case be space for light-footed, innovative brands and independent watchmakers to develop supportable and profitable niches. While we have seen numerous brands in a real sense incapacitated by the circumstance, the pioneering soul often paid-off… Fortune favors the daring! Here are 5 independent brands that made it through the COVID-19 pandemic.
Czapek was launched in 2011, restoring the name of a renowned Czech-conceived Geneva-based watchmaker. This renaissance was orchestrated through a value crowdfunding effort, an uncommon case in high-end watchmaking. From that point forward, the brand has introduced some lovely intriguing watches and decided to enter the coordinated games watch classification in 2020, together with the launch of their first in-house type. Not a little challenge. Despite seemingly insurmountable opposition, the brand introduced the Antarctique Terre Adélie right in the center of the first lockdown, with a 100-piece restricted version accessible on subscription. The debut version sold out within about fourteen days. Even better, Czapek presented in December the Antarctique Passage de Drake release , and this 40-piece restricted version sold out in only a couple hours.
For more information, if it’s not too much trouble, visit czapek.com
If the brand has a rich history and has since a long time ago achieved clique status among prepared jump watch authorities, Doxa is as yet regarded as a niche brand by a standard crowd. However, Doxa has been acquiring energy in the course of recent months with different intriguing deliveries. In 2020, the super-cool SUB 300 Carbon Aqua Lung Sharkhunter was gotten with incredible enthusiasm. The brand’s assortment was additionally enriched with fairly-estimated jump watches such as the colorful SUB 300 assortment or the SUB 200 C-Graph chronograph .
For more information, if it’s not too much trouble, visit doxawatches.com
Fortis is known for manufacturing tough, functional watches with a forte for pilot and cosmonaut watches. A few months prior, the company was obtained by Jupp Philipp with the idea to focus on instrument watches, and he and his group definitely redefined their execution. The first manifestations were introduced this late spring, with a persuading new Flieger assortment – including the F-43 Bi-Compax , F41, and F39 programmed , lastly the F-43 Triple GMT with a Kenissi development. The gathering was positive and from that point forward, deals are on the ascent too.
For more information, kindly visit fortis-swiss.com
Louis Erard works in a challenging portion known as “accessible luxury”. Alain Spinedi, with the help of Manuel Emch, revealed another face for Louis Erard, specifically by completely patching up the assortments, modernizing its center items in a fascinating way, for example, its Excellence controller . The new brand’s collaboration pieces with Alain Silberstein or Vianney Halter both sold out rapidly. Furthermore, the best is that the brand acquired fame among a group of people that most likely never heard about it before.
For more information, kindly visit louiserard.com
H. Moser & Cie.
Besides the first rate execution of its watches, this high-end independent brand has hung out in the business, generally on account of the problematic activities and inventive mentality of its young CEO Edouard Meylan. Despite the challenging climate, H. Moser & Cie. revealed twofold digit growth for 2020. The brand has met incredible accomplishment with the presentation of their first games watch with a coordinated wristband, the Streamliner. The debut chronograph restricted release sold out fast and the Center Second three-hander is just accessible on a long holding up rundown. Last, the cool and limited co-manifestations with MB&F were extremely generally welcomed too… and are sold out too.
For more information, kindly visit h-moser.com