Swatch Group To Hold its Own Watch Fair In Zurich, During Baselworld 2019

The topic of watch fairs is hot nowadays. Everything began with the hazardous news of  Swatch Group’s choice to leave Baselworld 2019 . This prompted a few different flights , followed by the acquiescence of Baselworld/MCH’s CEO and numerous reactions. In request to stop the bleeding and quiet things down, the SIHH and Baselworld declared they will synchronize their schedules again. Nonetheless, this isn’t the finish of the story. A new piece of information distributed by Reuters and Le Temps affirms that the Swatch Group will hold its own watch fair, in Zurich and right during Baselworld 2019.

According to Reuters, which was informed by a retailer who got an authority invitation, the Swatch Group will hold its own show in Zurich – bits of gossip were at that point heading toward that path – with its most lavish brands presenting their curiosities. The invitation specifies the following brands: Breguet, Harry Winston, Blancpain, Jaquet Droz, Glashütte Original and Omega. Evidently, the more open brands, for example, Longines, Tissot or Rado won’t be essential for this occasion. Amusingly, the name of the occasion on the invitation is « Time to Move ».

The most surprising reality concerns the dates. While we were expecting this fair to happen just previously or just after Baselworld, it shows up (again according to Reuters and Le Temps) that Swatch Group will display on precisely the same dates as Baselworld 2019 – in March.

Important to note about this upcoming occasion is the way that it ought to be a retailer-just meeting – meaning no press or collectors. Reached by Le Temps, Swatch Group affirmed and explained that the decision for the area and dates were a solicitation of retailers who needed to visit the brands simultaneously they were visiting Baselworld.

Now that SIHH and Baselworld have figured out how to synchronize schedules and that MCH shows its desire to develop, the inquiry concerning the presence of the Swatch Group at Baselworld 2020 remains open – and at this point, unanswered.