After Watches & Wonders (ex-SIHH) and Baselworld announced the cancellation of their 2020 versions in the midst of fears of a potential COVID-19 Coronavirus Pandemic, a gathering of brands concluded that they could respond to the present circumstance and offer, through spryness and inventiveness, an alternate way to deal with the introduction of new watches. With these lost chances to meet retailers and the press, watch brands need to handle business that would have done there, however in an alternate way. Thus the production of the “Geneva Watch Days 2020” . Be that as it may, this half a month prior and things have changed in Europe, definitely. With the current circumstance and regulation arrangements in most European nations and Switzerland, the Geneva Watch Days can presently don’t be, at any rate until the finish of August 2020.
What were the Geneva Watch Days 2020? It was an independent, decentralized, multi-brand occasion to be held from 26 to 29 April 2020, at precisely the same dates as the cancelled Watches & Wonders 2020. Industry top players were at that point associated with the venture: Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune and Urwerk. The State of Geneva even gave the activity its blessing – around then, occasions with more than 1,000 participants were banned. These Geneva Watch Days would have been organized similarly as the Dubai Watch Week held by LVMH last January.
However, thinking about the current (and rather terrifying) development of the COVID-19 pandemic across Europe, including the typically super safe nation of Switzerland, and concerning the security arrangements conveyed, it has become difficult to seek after the festival of this occasion. Accordingly, the Geneva Watch Days 2020 are postponed to the furthest limit of August 2020, from the 26th to the 29th. The occasion will in any case occur in Geneva Hotels and Boutiques according to introductory venture. The new dates of the Geneva Watch Days 2020 “will permit retailers to recover force during the most recent months of the year typically relating to a solid consumer demand peak“. The guiding committee anticipates that 15 should 20 extra brands to join.