What are the Top 10 Swiss Watch Brands in 2019?

If the estimation of Swiss watch sends out has somewhat increased in 2019 , the industry has been facing various difficulties over the previous years. Albeit top of the line Swiss watches remain appealing, the low/mid-end portions have been feeling the squeeze as the smartwatch extension appears to have come to the detriment of the lower-estimated Swiss timepieces.

Most watch brands are generally mysterious about their marketing projections. Independents generally don’t communicate numbers – with the prominent special case of Audemars Piguet. Recorded gatherings, for example, Swatch, Richemont or LVMH don’t give subtleties by brand in their financial statements.

Ever pondered exactly how huge and mainstream the absolute largest watch brands can get? MONOCHROME has recorded the top 10 Swiss watch brands dependent on assessed 2019 deals. This article depends just on brands. As a comparison, the main entertainer of the Swiss watch industry is Swatch Group, with assessed deals of CHF 8,000 million in 2019 (8bn) –  spread more than 15 watch brands and different creation locales, providing parts to the remainder of the industry.


  • Estimated watch deals: ~ CHF 5,500 million
  • Estimated number of watches sold: 950,000

“The Crown” is the undisputed head of the extravagance watch classification and quite possibly the most generally known names in extravagance. Constrained by the attentive Hans Wilsdorf establishment, the brand has developed and maintains a steady brand picture. On the off chance that Rolex produces near 1 million watches each year, its whole “professional” collection has become borderline unobtainable given its prosperity…


  • Estimated watch deals: ~ CHF 2,350 million
  • Estimated number of watches sold: 650,000

Omega is the other goliath of the industry and the mightiest Swatch Group brand. The origin of the brand returns similar to 1848. Omega is known for various accomplishments and has been involved in amazing occasions. As the authority watch of the Olympic Games since 1932 and the maker of the primary watch worn on the Moon, it has gained notoriety for quality. With its Master Chronometer affirmation, Omega has set up another industry benchmark for accuracy, execution and attractive resistance.


  • Estimated watch deals: ~ CHF 1,700 million
  • Estimated number of watches sold: 450,000

The “Jeweller of the Kings and King of Jewellers” is additionally one of the top watchmakers. The primary notice of a watch in the Cartier records returns similar to 1853. Possessed by Switzerland-based Richemont, the brand is the main supporter of the benefits of the gathering. A “generalist” watchmaker, Cartier delivers a wide scope of watches from available pieces to the most lovely Haute Horlogerie or jeweled watches.


  • Estimated watch deals: ~ CHF 1,650 million
  • Estimated number of watches sold: 1,600,000

Owned by Swatch Group for more than 30 years, Longines was made in 1832 and can pride itself with one of the most extravagant watchmaking customs in the entire industry. Today, the brand stands apart with a confided in name and brilliant watches with an uncommon quality/cost ratio.


  • Estimated watch deals: ~ CHF 1,500 million
  • Estimated number of watches sold: 60,000

Still exclusive by the Stern family, Patek Philippe is normally viewed as the best and eminent brands among all Haute Horlogerie producers. What’s more, with regards to watches as an investment, Patek dominates the industry. The previous fall, the Patek Philippe 6300A Steel “Only Watch 2019” turned into the most costly watch at any point sold at CHF 31 million… and its Nautilus is basically difficult to find at retailers.


  • Estimated watch deals: ~ CHF 1,200 million
  • Estimated number of watches sold: 40,000

Part of the “Holy Trinity” of Haute Horlogerie, along with Patek Philippe and Vacheron Constantin, Audemars Piguet remains an independent, family-possessed business operating in the Vallée de Joux, the support of complicated watchmaking. The dispatch of the Royal Oak in 1972 denoted an achievement in the brand’s set of experiences. Overturning prevailing codes, this symbol of configuration defined the extravagance sports watch genre.


  • Estimated watch deals: ~ CHF 1,000 million
  • Estimated number of watches sold: 3,500,000

Created in 1853 in the Swiss Jura, Tissot flaunts a long horological custom. Today possessed by Swatch Group, Tissot watches are the most open from this top ten (which explains the more noteworthy volume) and stand apart with a momentous value/quality ratio.

8 – IWC

  • Estimated watch deals: ~ CHF 825 million
  • Estimated number of watches sold: 100,000

IWC was established by American watchmaker Florentine Ariosto Jones in 1868. Jones set up in Schaffhausen to combine American creation advancements with Swiss craftsmanship and expertise. Owned by Richemont, the brand is acclaimed for its engineering greatness. Other than its complex Haute Horlogerie manifestations, IWC is known for great games and ordinary watches, including pilot watches and chronographs.


  • Estimated watch deals: ~ CHF 670 million
  • Estimated number of watches sold: 60,000

Hublot was established in 1980 by Italian Carlo Crocco. The brand has appreciated a fabulous advancement following the passage of Jean-Claude Biver with the dispatch of the Big Bang and flashy marketing initiatives. Today a company of LVMH, Hublot has appreciated continuous development to advance among the largest players of the industry.


  • Estimated watch deals: ~ CHF 650 million
  • Estimated number of watches sold: 500,000

Owned by LVMH, TAG Heuer was established in 1868 by Edouard Heuer. The brand has a solid history of innovation (TAG meaning Techniques d’Avant-Garde) and is a reference with regards to sports watches, specifically, racing chronographs.